The idea:

To create a marketing consultancy that works with small businesses for FREE.

The why:

In the lockdown, I worked with ~25 small businesses. We primarily worked on their social media strategies. And even though I only helped them with strategy and initial execution, seeing their business grow was one of the best feelings I have experienced. I want to be able to do this more frequently, in a better capacity and probably with the help of people who are 10x better than me.

<aside> <img src="https://img.icons8.com/ios/344/socrates.png" alt="https://img.icons8.com/ios/344/socrates.png" width="40px" /> Help out small businesses. Learn from peers. Brainstorm strategies.

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<aside> <img src="https://img.icons8.com/ios/344/hand-holding-heart.png" alt="https://img.icons8.com/ios/344/hand-holding-heart.png" width="40px" /> At our core, we want to give back. Very selfishly, we want to learn.

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Moreover, there are selfish reasons to this idea:

1. The opportunity to learn from peers
2. Sharpen my marketing acumen
3. Study cases, understand businesses, challenge my brain everyday (don’t want a big hard brain)
4. Create practical proof of work

Initial roadmap

If you are wondering how this will work, here you go:

1. Creating the team (Ideally we want to kick off with 5 people - an operator, a designer, a content person, a generalist and a technical marketer)
2. Spreading the word, and choosing the right small businesses to work on
3. Work on 4 small businesses a month (weekly 3-4 hours of commitment required)

Scope of work:

As each business would require a personalised approach, but the general scope of work should look like this:

→ Introductory call